Easy to follow steps for writing your business identity

Vision

The vision statement is a declaration of your organization’s objectives. By stating the business long-term goal, the company is intended to guide the decision-making process.

For instance, Facebook vision is to bring people together. Through a platform that can be accessed from all over the world, Facebook gives anyone the opportunity to connect with people no matter where they are.

Mission Statement

The mission statement summarizes an organization purpose; how a business delivers its vision through products and services.

For instance, Facebook provides a free platform where users can share their news and thoughts, catch-up with friends, follow their favorite brands, and join groups based on their passions & interests.

Core values

Write 3 words that best describe your core values and diversify your brand from your main competitors.

Facebook Example:

Be bold – Move Fast – Focus on Impact

Core Keywords

Write 3 words on what your business should be focusing on to connect with your target customers.

Facebook Example:

Social – Inventive – Problem-solver

Identify areas on which you want to focus on to deliver business results. For instance, consider each business product/category or customer persona as your focus area.

Facebook as an example:

Focus Area:
Friends
Focus Area:
Professional
Focus Area:
Families
Focus Area:
Groups
Focus Area:
Businesses
Focus Area:
Charities