Here are the steps to follow if you want to increase your AdWords ROI in 10 minutes or less (depending on the size of your account):

  1. Open your AdWords Account
  2. Select a very large timeframe (at least 6 months)
  3. Select a single campaign
  4. Open the AdGroups Tab
  5. Add the Conversions to the table (if not present)
  6. List the AdGroups in ascending order of Conversions(*)
  7. Stop any poor performing AdGroups
  8. You should now have only good performing ads
  9. Repeat steps 3-8 with all the remaining campaigns

(*) This quick tip works well only if you have set up your attribution modeling correctly (or are you still using the default “Last Click Attribution”?)

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