Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. Today, there are more than 300 million active users posting more than 1 billion tweets a day. Since its launch in 2006, Twitter has become one of the main social platforms to promote brand identity; it allows to reach a wide audience, directly interact with customers, promote offers and generally improve the overall perception of a business. Here are few -more- tips on how to start promoting your brand on Twitter.

Run your Business on Twitter

Twitter is a great platform to reach a bigger audience and therefore generate business awareness at basically no cost. People love buying into brand they share an emotional connection with and Twitter represents a great social media tool to encourage this bound between a brand and its buyers. In addition to how great Twitter is to generate a connection between a business and its followers, it could also become a great business aid. For instance, Twitter could be used as a platform where the customer service could take orders directly from their followers. This strategy would have a double advantage: create a big Twitter follower list and generate an easier and cheaper ordering service. You could even handle complains in a more direct and personal manner, address issues faster and show your customers that you truly care of them; for instance you could post an update on the account letting customers know that your company is currently handling the reported issue. Another tool, such as the direct message (DM) board, could be used to address single customers when they are reporting a fault in the product. Be on top of every issue, deal with them quickly and professionally. People do not mind issues, but they lose faith in a brand that is not concerned about their customer satisfaction.

Use Twitter for business promotion

Twitter is a great social media platform for Business promotion as it promotes call to actions among followers, such as entering a contest  or using a Twitter code to buy products at discounted rates. In the first case, you can encourage people to follow your brand by entering a contest when they re-tweet one of your tweets or by leaving a message such as “Why I love your brand”, followed by the hashtag of your company name. This approach has the advantage to promote brand awareness and potentially generate loyal customers. In the second instance you can offer a discount/special price to customers who enter a Twitter-related promotional codes during a short period of time. This strategy creates a sense of urgency which can help to boost sales at specific times. In both cases you encourage people to follow your brand, create a special connection and hopefully with time turn them into loyal buyers.

Use Twitter Search to find niche people

Twitter.com/search-advance is a great tool for finding people who have already mentioned you or your business on Twitter. It is indeed a good idea to add people in your circle who have already shown an appreciation to you or your business even if that was sometime ago. This tool is also great for finding people who might be interested in your business even if they have never used your brand before. How? The tool can help you to search for followers in your niche before they find you. A good way to get them interested into your brand would be to offer them the solution of a problem related to your brand niche. For instance, if you are selling custom made running shoes, you can start searching on Twitter for keywords such as “runner”, “running issues”, “running shoes” and start connecting to experienced runners who complain about never been able to find shoes that fit their feet and their running style. In short, where looking for new people to connect with, always start by tipping into a problem you can solve, do not simply (over-)promote without giving your audience a reason to follow you back.

Create Lists of Followers

Building a great Twitter account means that the number of followers could grow exponentially and include a wide variety of people such as customers, fans, business partners and so on. An easy way to organize our followers is to create Twitter Lists. Each list clarifies the identity of the followers included and helps you filter out unwanted noises. For instance, among 100 followers, you can decide to include only 10 as they represents your 10 most important clients or your most valued business partners. In order to create a Twitter list you need to click on your Twitter icon on the top right-hand corner of your page. Then, click on the icon and select “List” from the drop down menu. In the new page click on “Create List”, give it a name and a description. Finally, start adding people by typing their name or Twitter address.

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