WordPress is a great platform for bloggers that want to start out without paying a company to to deliver a costly website. The magic of WordPress is that to a user it looks like a Word document where words and images can be easily added and turned into an entry that everybody on the Internet can enjoy. One great feature is to be able to add a category to any blog entry so to help people to find related content far more easily. In addition to categories, each blog entry can also be tagged by relevant keywords that cross-match multiple categories and help to tell readers what that topic will focus on specifically. Adding a Tag is like creating a Book Index, where categories are instead chapter titles.

Tags and categories -known in WordPress as Taxonomy- should be seen as tools to help your visitors navigate your site and find relevant content. This will also be appreciated by search engines that will be using tags to help them index your content under specific search terms.

How to add a Category and a Tag

WP-Category    WP-Tag

An easy way to think about tags is to consider your main keywords, those that would best describe your content. Let’s assume you are talking about a great smoothie recipe that helps improve your skin radiance and loose weight. A good category would be “Recipe” or “smoothies”, while examples of good tag could be something that describes one of its qualities (tropical) or its benefits (weight-loss). Remember, Tags are not Meta-tags. Make sure that they are used sparsely to help visitors and improve your website visibility in search engines, but above all offer relevant content to an audience. No one likes to open a webpage that contains either poor quality content or something completely unrelated (or both).

Use tags to interlink your blog entries

In your post, it could also be a good idea to add tags that refer to other pages of your blog. Despite some people raise their brow like it was a way of blatant self-promotion, this strategy could help to provide more quality content to visitors. If you have extra information that could help people know more on a specific topic, why shouldn’t you add a tag that links back to a series of blog entries that cover that topic? In this manner, people that have already read one of your posts will be encouraged to remain on your site. Again, do not exceed with the number of tags, use relevant keywords and avoid duplication.

SEO on tags and categories

Tags and categories are very useful tools for helping people find content of interest and therefore rank better in Google. In addition, if you direct only people interested in those specific keywords towards posts that answer their questions and therefore decreasing your bounce rate.

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