Twitter has become one of the main social platforms to promote brand identity; it allows to reach a wide audience, directly interact with customers, promote offers and generally improve the overall perception of a business. Here are few tips on how to start promoting your brand on Twitter.

Set up your Twitter Profile

First, make sure that your Twitter profile represents who you are and your brand in the best possible way, in the first case create a personal account in the second case a business page. In the last instance, use your brand name as Twitter username (@yourbrandname). In case you have a specific individual dedicated to the Twitter account, use their name followed by @yourbrandname. This method gives a personal touch to your brand, giving the impression that behind your brand there are real people to whom they can directly interact. After choosing your Twitter icon which should be your brand logo in case you open up a business account, create a Bio that summarizes your brand identity in few key words. Your Bio is a chance to show off your potential followers your unique selling point (USP), your style should be professional but informal at the same time, a representation of the style of your business,  something to pique people’s interest, attract readers and be remembered by; it is a chance to differentiate yourself from thousands of others. Let’s say you are a web developer with a strong experience on JavaScript, a way to set yourself apart from thousands of other developers could be something like “Web developer, JavaScript is my first language, English my second”. In addition, you can use a physical feature or eclectic style to make yourself more visible, something like “SEO strategist, you will recognized me by my yellow bow tie”.  In this case, a Twitter icon of a yellow bow would be perfect as it is the item that distinguishes that SEO strategist from the rest of the crowd (again, something to be remembered by). However, independently from the photo chosen, try to use the same image among multiple platforms (in case your brand is promoted on different social media) so that people will recognize you and your brand everywhere. Finally, you can also add URLs or hashtags to your Bio to facilitate people from finding your profile; however, do not overuse them as people would read it more as an advertisement than a personal description. 


Twitter is a social platform based on micro-blogs of 140 characters. Good practice and general etiquette requires that each Tweet should be delivered in 140 characters as multiple tweets would be difficult to read among a busy feed. Therefore, deliver your message in 140 characters (or less) and eventually add images to make your Tweet more appealing. It is important that you do not overwhelm your followers with too many tweets, a good number is no more than 2-3 Tweets per hours (don’t spam!); it is much more efficient to spread few tweets throughout the day than delivering several tweets in few hours. In order to find out what’s the best time to tweet, you can monitor at what time your followers are the most active or at what time you get the highest number of re-tweets and replies. You can use Apps such as Bufferapp or Hootsuite to schedule tweets in a way that they get delivered at specific times (so you don’t have to waste time).

Do not be afraid to re-tweet old posts, or to deliver the same tweet using multiple entries to see which phrase catches the attention of your audience. Do not forget to balance your personal tweets with re-tweets, likes and replies; engage with your followers, offer help and suggestions. Among your peers select a few with whom you want to build a one-to-one relationships. To encourage the interaction show a real interest in their activity; re-tweet their tweets, leave comments, ask questions; in short promote everything that can generate a real conversations!

Show Twitter you (and your brand) are human

A good way to show that you care is to respond to your followers and show gratitude every time your name shows up in @mentions. You could even re-tweet it so that more people will know that your brand is loved! In case people leave a negative comment about you or your brand, be prompt to address the issue, to show that you care about your customers and want to solve any problem they might have. You could even use Twitter to communicate with your customers about having people looking into the issue or update them about the issue being resolved.

In case you receive a direct message (DM), answer it back and try to use it as a chance to build connections at a more personal level. There is also an option that allows you to “Receive direct messages from anyone” (and not just from your followers). Again, show appreciation by thanking your followers in different ways such as replying to their DM, by following them back  or adding one of their tweet to your Favorites…etc.

A little bit of marketing

When joining Twitter, you need to start interacting with the right crowd. Whatever your business, social media marketing would not make sense unless you are addressing the right people; for instance, if you are selling sport apparel, it would make no sense to have followers that are not interested in spending money for sport clothing. A good app to find followers in your niche is a website called Twellow, by finding like minded users in your area or in your line of business. Another cool  tool is the hashtag #justtweetit which allows Twitter users to discover what people are saying about them, or TweetDeck a personal browser for staying in touch with what’s happening on Twitter. You can also add Twitter widget to your website to encourage sharing or pin important tweets on your Twitter profile so that people will be reminded of something important of your brand/business when they visit your page.

Track Progresses

In order to know how effective your Twitter strategy is you can use several tools to make this task easier. First, you must have a Google Analytics page. For more information on how to do this visit my “Albums” page, I have posted several presentations on how to start on GA from scratch. To make life easier on Twitter, use mytoptweets to find which tweets among those that you have posted have been the most popular, so that you can focus on producing more tweets of that type. For instance, if people really liked a specific topic (such as Cheap Hotels in Paris) focus on making more tweets on that topic by adding more value each time (for instance, talk about new budget hotels, do not constantly talk about the same one). If you are not sure where or how to start when you join Twitter, use a tool such as tagboards to find the most tweeted tweets related to a specific topic/hashtag. Do not forget you can even create your own hashtag!

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