Driving traffic to a website is number one priority for any blogger, online business or brand. Organic traffic is distinguished from paid traffic generated by advertising campaigns. However, organic traffic does not happen naturally or by chance, but it is implemented through a series of  website optimization strategies, which generally go under the name of SEO (search engine optimization). This type of optimization aims to increase the chances of ranking high in the search engine and therefore the chances of people finding our blog or business page. In this blog I will be presenting few tips on how to optimize your website.

Make your Title Tag keyword rich

In the <head> section of your HTML page, you need to fill in the <title tag> which helps the search engine to find out what your page is about. Therefore, it should contain keywords related to the topic of your post and include words that people would generally type in the search engine when looking for information on that topic. My strategy is to use the headline of my post as the title tag. As the title tag appears as result in the search engine (the blue link) it should contains keywords related to the search topic plus delivered in a manner that piques people interest, creates a sense of wonder and an expectation in the user and therefore increase the chances that people will click on our site (increase the click-through-rate).

Optimize the Meta tag description

In addition to the title tag, the <head> also contains the meta tag description. The meta tag should describe in a short sentence what the page is about and for this reason should contain keywords and be written as a longer, more detailed title. Google often displays meta tags under the title of a web page as snippets. For this reason a meta tag could represent a good chance of convincing searches to click on your webpage. According to Matt Cutts (web spam master at Google), the meta tags are a great way that web owners can use to display users what their page is about. Therefore, even if they are not used by Google for ranking purposes, they help people to choose your page among other search results.

Add a description to your image

Images are important sources for delivering in a quick manner complex topics and to add a visual appeal to texts. As the HTML code generated for an image contains both the image name and a description, images could be optimized for helping ranking higher in Google. Therefore, a good SEO practice is to upload an image with a name that describes both the image and the webpage are about; for instance instead of uploading IMG1234.jpg, upload “Sunset.pjg” if the image is indeed…a sunset! The HTML code for that image will be now src=”sunset.jpg”. In addition, the HTML code of an image contains an ALT tag, which can be used to insert keywords or give a quick description of the image. For instance, in case of a sunset, we could add ALT=”sunset-in-india” or ALT=”sunset-at-the-taj-mahal” if, of course, the image was taken in the evening, at sunset time, in front of the Taj Mahal which is located in Agra, India. This will help Google display your image every time someone is interested in photo portraying a sunset, India or the Taj Mahal.

Internal links

Finally, organize your website in a manner that makes easy for people to navigate your site and make sure that all the internal links are functioning correctly. I would recommend a free software like Spidery Frog which can scan webpages in few seconds and lists all broken links. Broken links could easily happen at the beginning of the website creation when many pages can be moved or renamed. It is important to give since the beginning a sense of professionalism and credibility, and for this reason broken links need to be fixed immediately. People leave sites as soon as they cannot find the information they are looking for, the site cannot be easily navigated or the links do not work. Do not give people a poor site experience or you’ll lose the ranking battle at the start.

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